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RockStar Energy Drink

RockStar Energy Drink has caught on with people and has 14% of the market share, according to reports I read online about RockStar’s brand, created by Russell Weiner in 2001.  With over 14 flavors, there is certainly no lack of creativity behind this brand of energy drinks.  A great marketing campaign was made possible by essentially doubling the capacity of the Red Bull container, and mass marketing the drinks in their massive 16 oz. size.  The company also sells “energy shots” like most other brands, such as 5 Hour Energy are doing.  These small vials of “energy” are readily available and catching on with consumers.

Other than the obvious mix of caffeine and sugar, a variety of herbs: panax ginseng, ginkgo biloba, milk thistle extract, and guarana seed make up the ingredient mix in RockStar.

RockStar’s 14 flavors are as follows:  original, sugar free, zero carb, juiced guava, juiced pomegranate, punched tropical, punched citrus acai berry, roasted mocha, roasted latte, and roasted vanilla light.

RockStar sponsors many race car drivers, and is heavily marketing their product these days.

I like RockStars low carb and sugar free energy drinks.  My favorite is Roasted Vanilla light, which tastes similar to the StarBucks Iced drinks but without all of the carbs and sugar.  Please leave your reviews and experiences for the RockStar Energy Drink brands below.